Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0

Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0

Marketo announces Marketo Lead Management 3.0. This release, the largest since the product's launch one year ago, delivers key upgrades to support the company's unique 'conversational' approach to marketing automation, including significant new functionality such as targeting enhancements, real-time alerts, and progressive profiling; deeper integration with Salesforce CRM to weave in the 'human conversation'; and a comprehensive upgrade to its user interface to foster marketing agility.

San Mateo, CA (PRWEB) March 3, 2009 -- Marketo, the company that redefined how customers evaluate and buy marketing automation (http://www.marketo.com), shook up the demand generation industry again today with the latest release of its award-winning marketing software, Marketo Lead Management 3.0 (http://www.marketo.com/b2b-marketing-software/lead-management-software.php). This release, the largest since the product's launch one year ago, delivers key upgrades to support the company's unique 'conversational' approach to marketing automation, including significant new functionality such as targeting enhancements, real-time alerts, and progressive profiling; deeper integration with Salesforce CRM to weave in the 'human conversation'; and a comprehensive upgrade to its user interface to foster marketing agility.

A Conversation, Not a Script

Marketo recognizes that marketing cannot script a prospect's buying process on a flowchart. Developing relationships with today's buyers requires marketing to have conversations that listen to the prospect and adjust appropriately. Last year, the company introduced its innovative conversational approach to marketing automation and fundamentally reset customers' expectations for power, ease-of-use, and time-to-value - a unique combination that shook up the industry and made the company the fastest-growing lead management vendor. Today, the company is redefining conversational marketing again with Marketo Lead Management 3.0.

"With Marketo Lead Management 3.0, we have gone beyond traditional feature / functionality enhancements to deliver a comprehensive upgrade to create a solution that truly works better" said Phil Fernandez, president and CEO at Marketo. "The release delivers great new capabilities to support our conversational model of marketing, and at the same time, marketers will find that our new user interface makes them more agile than ever, leaving them with time to focus on strategic and creative work like lead nurturing, lead scoring, and closing the loop with sales."

Trend-Setting Product Innovation

Marketo completely and totally re-imagined the way that marketers design and run campaigns. As a result, the product is fundamentally faster and easier to use, especially for non-technical marketers, and the user experience is one that customers use words like "fun" and "love" to describe. This architectural advantage is a key reason for Marketo's rapid growth and is not easily copied by competitors. Today, Marketo Lead Management 3.0 delivers an additional 75 new usability improvements and a great new design that makes marketers more agile than ever.

"Marketo Lead Management is intuitive and easy to use, a true one-stop shop for marketers," said Celia Brown, a marketing manager at Boomi, the leader in on-demand integration (http://www.boomi.com/). "With Marketo, I can build and deploy campaigns quickly, which makes it easy for us to develop relationships and educate leads before our sales team engages with them."

In addition to user interface enhancements, Marketo Lead Management 3.0 offers 125 additional enhancements that enable deeper and more flexible marketing conversations. Some of the new capabilities include:

* Segmentation, targeting, and triggering enhancements. In a world where the customer controls the buying process, it is more important than ever for marketing to be able to target the right message at the right time. Marketo now provides the industry's best segmentation, targeting, and triggering capabilities, including real-time event based triggers (e.g. target prospects who click to watch the demo), negative operations (e.g. target all the people who have NOT opened a particular email), and time- and quantity-based criteria (e.g. decrease the score for everyone who has not visited the website more than twice in the last month). According to Jupiter Research, this level of targeting can increase open rates by more than 50% and increase conversion rates by more than 350%

* Progressive profiling on forms. Each additional field on a registration form costs $1 or more in reduced conversion rates. Prospects don't want to share all their information before trust is built, so (just like with real conversations) the best practice is to ask few questions up front and then deepen the relationship over time. Marketo now allows marketers to use progressive profiling on their forms, so instead of requiring known prospects to fill out information they've already given, they can ask additional information and build out the profile over time. The results are better conversion rates, lower cost per lead, and deeper prospect relationships.

* Real-time alerts. With some leads, immediate action is required; response rates begin to drop dramatically in as little as five minutes. With Marketo's real-time alerts, sales reps are notified of hot leads instantly on email or their mobile device, ensuring hot leads are contacted before the competitor reaches them.

* Anonymous lead tracking and profiling. With conversational marketing, the activities of a potential customer before they register on your website can be as important as what they do once they give you their contact information. With Marketo, you get the complete history of each lead from the moment they first show up on your site. Marketo now also identifies the company and geographic location for anonymous visitors on your site. This lets you know which companies are engaging with you, and allows real-time alerts when someone from one of your target companies is visiting the website.

* Advanced data quality and duplicate removal. 15-40% of a typical company's leads are duplicates, which can lead to inaccurate conversations and lost time and productivity adding up to hundreds of thousands of dollars. Marketo now automatically identifies duplicate leads and contacts using a variety of fuzzy logic options. Duplicates can be merged manually or via a batch "EasyMerge" operation using a variety of custom rule sets. As always, new incoming leads are automatically de-duplicated against existing leads and contacts, ensuring your contacts stay clean to support effective campaigns and accurate reports.

In addition, Marketo Lead Management 3.0 enables the 'human side' of the conversation with what is now the industry's deepest and most native integration to salesforce.com. With complete activity history tracking; the ability to update data inside Salesforce CRM and create tasks directly inside a sales rep's queue; five minute data synchronization; the ability to change owners and re-assign leads; and complete opportunity and campaign integration to close the loop, Marketo now enables marketing and sales to collaborate on their customer conversations at every stage of the revenue cycle.

"Marketing automation is rapidly becoming a no-brainer for companies that need to get maximum return for every marketing dollar spent," said Jon Miller, vice president of marketing at Marketo and author of the Modern B2B Marketing blog (http://blog.marketo.com/). "Last year, we redefined how companies evaluate and buy marketing automation software, and with Marketo Lead Management 3.0 we're raising the bar again with a great release that customers really love."

What Marketers Are Saying

"We looked at multiple solutions, but Marketo Lead Management really stood out because of its flexible functionality and great user interface," said Emily Salus, director of marketing at CollabNet, the application lifecycle management platform leader for distributed software development teams (http://www.collab.net/). "Today, Marketo is really helping our world-class sales team to focus on the right deals, which is a key factor driving our growth."

Andrew Spoeth, director of marketing at B2B search marketing agency Enquiro (http://www.enquiro.com/), said, "With budgets tight, marketers must focus on unlocking the value of all their leads. Marketo lets us measure our clients' behaviors and determine their interest, so we can confirm or deny our predictions of what customers want. This really enables our marketing to move from 'batch and blast' to true conversations with prospects."

Marketo provides a comprehensive demand generation (http://www.marketo.com/b2b-marketing-resources/demand-generation.php) solution to help marketing and sales teams collaborate to drive more revenue and improve marketing accountability. Marketo's Lead Management and Lead Insight for Sales solutions include email marketing, lead nurturing, lead scoring (http://www.marketo.com/b2b-marketing-software/lead-scoring-software.php) and closed-loop reporting capabilities to qualify and generate sales leads, shorten sales cycles, demonstrate marketing ROI and drive revenue growth. Marketo is powerful yet easy to use with minimal training, and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Since launching in March 2008, more than 150 midmarket and enterprise companies in nine countries have chosen Marketo to automate their lead management processes.

About Marketo

Marketo provides B2B marketing automation (http://www.marketo.com/index.php) software that translates marketing spending into revenue. Our award-winning lead management (http://www.marketo.com/b2b-marketing-software/lead-management-software.php) software features email marketing, lead nurturing, lead scoring, and closed-loop reporting capabilities to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Driven by a relentless focus on customer success and touting the most innovative user experience in business software today, Marketo is emerging as the fastest-growing lead management vendor in the world. Marketo's on-demand marketing products are easy to buy because they don't require complex implementation or upfront fees, easy to own because they don't require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration. www.marketo.com

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Contact Information Jon Miller

Marketo

http://www.marketo.com

650.655.4830

Kevin Wolf

ToolGuyPR

650.327.1641

[Via http://www.prweb.com]

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Sequoia Capital Leads Second round of Financing for Kenshoo Ltd.

Sequoia Capital Leads Second round of Financing for Kenshoo Ltd.

Recent up round of funding will allow Kenshoo Ltd. to explore new markets and expand global presence.

San Francisco (PRWEB) March 3, 2009 -- Kenshoo Ltd. announces that it has secured further investment from Sequoia Capital and Arts Alliance to fuel its aggressive growth experienced worldwide. Kenshoo Ltd. is the owner of KENSHOO SEARCH™, a revolutionary platform for Search Engine Marketing.

Kenshoo Ltd. experienced an exceptional 2008, exceeding all financial and pre-defined success targets including significant global expansion of the client base across North America, Europe, Asia and Asia Pacific. This round of funding will enable the company to continue its global expansion, reach new markets, scale faster and tap into new business areas.

"Kenshoo has built a fabulous roster of happy customers over the last year and now - while others have flipped into reverse gear - is the time for us to move into overdrive. Hence our decision to provide the financing required for Kenshoo to expand into new markets, deepen its sales coverage and hire more engineers. Kenshoo and their management team have proven their commitment to being the best and we are confident they are on the path to becoming the marketing leading provider of SEM technology. " Says Mike Moritz, Sequoia Partner.

"Kenshoo is operating in a space where the need is unbelievably high, focused and diverse all at the same time. This is one of the classic rare cases where sophisticated, well-built, next generation technology can make a life change for companies who are looking to effectively and swiftly handle market changes and optimize their business. These customers want to maintain control and quality assurance, and see proven results when it comes to their online sales and marketing activities" said Nir Cohen, Kenshoo Ltd. CTO and Co-founder.

Kenshoo is known among industry experts for their high-class robust innovative platform, KENSHOO SEARCH. The unique holistic approach to Search Engine Marketing has set Kenshoo apart from the competition, and their focus on Quality Management™ shows their vision and thought leadership in building a true end-to-end SEM platform.

"We are experiencing aggressive and demanding growth with the industry's most strategic partners. This up round of financing was conducted in a short time period and it gives us, our investors, and our partners greater assurance that we will remain a leader going forward and provides us with the ability to surge ahead in new markets and endeavors" said Yoav Izhar-Prato, Kenshoo Ltd. CEO.

"Working with ground breaking and market leading companies such as Omnicom, Zappos, CafePress, Hitwise, TextBooks.com, iREP, LinkShare, and Lastminute.com, we have successfully positioned ourselves to become the market leader of SEM Technology and innovative solutions" added Yoav.

About Kenshoo

Kenshoo (http://www.kenshoo.com) is the provider of KENSHOO SEARCH, the only 3rd generation end-to-end search marketing platform. Built utilizing the Quality Management™ approach, KENSHOO SEARCH enables marketers to optimize every aspect of their campaigns to achieve maximum ROI. Kenshoo's automation and optimization technology is being used today by ad agencies and advertisers on five continents and in dozens of languages. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.

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Contact Information Dina Goldwasser

Kenshoo. Ltd.

http://www.kenshoo.com

+972-3-746-6500

[Via http://www.prweb.com]

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VoxOx Sounds Off: Company Unveils New CEO Blog and Revamped Web Site

VoxOx Sounds Off: Company Unveils New CEO Blog and Revamped Web Site

CEO Bryan Hertz shares personal anecdotes and perspectives on industry trends in his "Take Control Blog"

San Diego, CA (PRWEB) March 3, 2009 -- VoxOx, a service that unifies today's key communication channels -- voice, video, IM, text, social media, e-mail, fax and more -- into a single, intuitive user interface, today announced the launch of its "Take Control Blog," as well as its newly revamped Web site. The blog, authored by Bryan Hertz, CEO of TelCentris, the creator of VoxOx, will enable Hertz to engage in dialogue with consumers and industry luminaries regarding emerging industry trends, recent technology advancements and predictions with respect to "universal communications."

Hertz will draw from personal anecdotes, such as how he successfully manages his communication channels as a busy CEO, husband and father of a three-year-old son. Hertz begins his blog entries with a discussion and examples of the communications overload Millennials and Gen Xers are experiencing today. He will also touch on various communications industry topics and key players, including Google Android and the mobile space, AT&T and other major carriers' VoIP offerings, tips on how to keep consumer communication (including international calls and texting) free, impact of the current economic climate on the communication landscape and much more.

"Never before have consumers been so connected," said Hertz. "In my blog, I want to create an open dialogue with VoxOx users and the industry on managing communication in a constantly evolving wireless and digital landscape. The blog will be interactive, so I'm looking forward to sparking discussions and receiving readers' opinions."

Leveraging his entrepreneurial expertise and his passion as a young CEO, Hertz co-founded TelCentris to bring a new wave of communication capabilities and cost-saving technologies to the market. Young though he may be, Hertz has more than 18 years of experience in technology innovation and software design, operational management as well as research and development.

In addition, VoxOx has unveiled its revamped Web site, with enhancements based on user feedback.VoxOx.com will now provide additional customer support options including a FAQ section, more detailed feature descriptions and an informal blog (besides the Take Control Blog) that is dedicated to keeping users informed about VoxOx service updates and other service-related material.

To subscribe to the Take Control Blog by Bryan Hertz, please use this link: http://ceo.voxox.com/?feed=rss2 or to simply view the blog, please visit http://takecontrol.voxox.com/. Any additional information on VoxOx can be found at www.voxox.com.

About VoxOx

VoxOx is the first ever "Universal Communicator Service" that manages all forms of cross-media communication for consumers. It is the only service that unifies today's key communication channels -- voice, video, Instant Messaging (IM), text, social media, e-mail, and content sharing -- into a single, intuitive interface that gives consumers control of their contacts, conversations and most importantly, their interconnected lifestyles, both now and in the future. It combines the benefits of Internet-telephony solutions, interoperable IMs, Web services and social networking aggregators, and much more at no cost to the user. VoxOx is a consumer service created by TelCentris™ Inc., a new type of telephony company founded by seasoned technology veterans in San Diego, Calif. For more information on TelCentris, please visit www.telcentris.com.

About TelCentris™ Inc.

TelCentris™ is an innovative San Diego-based unified communications and telecommunications provider developing advanced communication solutions and serving the needs of carriers, enterprises and consumers. The founders have a long history in technology, and bring to consumers the lessons learned from massively scalable enterprise data networking, IT and various software fields. TelCentris offers telecom companies, regardless of size, the ability to launch profitable VoIP offerings in a matter of days while minimizing upfront capital expenditures. TelCentris also leverages its Service Delivery Platform to provide hosted IP-PBX solutions for small and medium-sized businesses.

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Contact Information Missy Somers

JHG, PR agency for TelCentris

http://www.voxox.com/home.php

(858)952-7840

[Via http://www.prweb.com]

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CorasWorks Releases Next Generation of CorasWorks Workplace Suite

CorasWorks Releases Next Generation of CorasWorks Workplace Suite

CorasWorks Corporation today released version 10 of the CorasWorks Workplace Suite. The Workplace Suite version 10 enables organizations to design, build and manage applications in SharePoint without the costs and complexity of custom code development.

Reston, VA (PRWEB) March 3, 2009 -- CorasWorks Corporation, a leading provider of software that makes it easier to develop applications on Microsoft SharePoint, today released version 10 of the CorasWorks Workplace Suite. The Workplace Suite is part of the CorasWorks Modular Application Development System, an application development system that has been deployed in more than 1,000 enterprises worldwide and enables organizations to design, build and manage applications in SharePoint without the costs and complexity of custom code development.

"Version 10 of the Workplace Suite is a completely new build and further extends our leadership in delivering the SharePoint community a comprehensive application development platform that enables organizations to gain maximum business value from their SharePoint investments," said Gary Voight, CEO of CorasWorks. "SharePoint continues to be a strong and growing development platform within the enterprise. The CorasWorks Workplace Suite, built on top of Microsoft SharePoint, gives organizations maximum business value at a significantly lower price point than traditional SharePoint implementations using custom development."

CorasWorks Workplace Suite version 10 is a comprehensive modular application development system that enables organizations to more effectively design, build and manage SharePoint environments without having to write custom code. Version 10 is the fourth generation of the system and takes advantage of new AJAX/Web technologies, unleashing end-users and power users to be more productive on the SharePoint platform.

Key features and capabilities of version 10 include:

•    Design Tools - Proven tools such as starter templates, master page wizards and navigation tools enable users to design high-performing, stable and sustainable solutions.

•    "Builder" Wizards - For faster construction and lower operating costs, users will have the ability to build rich Internet applications with mouse clicks instead of custom code.

•    One-Touch Management System - Features like centralized management and configuration, component lock-down, global links and programmatic site updates will significantly reduce the total cost of ownership of SharePoint solutions.

•    End-user Forms - Custom forms and out-of-the-box forms make it easy for users to add and edit data.

•    Business Process - Users can increase their productivity by using end-user actions / automation and workflow capabilities such as event-based triggers, scheduled activities and email notifications.

•    Displays, Dashboards and Reporting - Features such as grids, charts and calendars, data connections and aggregation, and custom reports and views deliver real-time data and increase user adoption by bringing the richness and usability of the Web to SharePoint solutions.

Visit http://www.corasworks.net/workplacesuitev10/ to find out more about version 10 of the Workplace Suite. CorasWorks customers and the broader SharePoint community can also visit the recently launched CorasWorks Community at http://community.corasworks.net for free downloads, white papers, design blueprints, how-to guides, forums, blogs and more.

About CorasWorks:

With more than 1,000 customers and more than 1 million users worldwide, CorasWorks is a leading provider of modular application development software for Microsoft SharePoint. Customers use CorasWorks products to build web-based solutions such as project- and process-oriented solutions and line of business applications. Its modular architecture makes it easy to design, build, and manage an integrated workplace of collaborative business applications, without the time and expense of custom development. For more information and online demos, please visit www.corasworks.net.

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Contact Information Nicole VanScoten

CorasWorks Corporation

http://www.corasworks.net

865-693-6934

[Via http://www.prweb.com]

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Great Lakes Computer Offers 40 Percent Off HP ProLiant & HP c Class Blade Servers to VMware ESX Customers

Great Lakes Computer Offers 40 Percent Off HP ProLiant & HP c Class Blade Servers to VMware ESX Customers

Great Lakes Computer announced today that it will begin offering 40% discounts on HP ProLiant & c Class blade servers to VMware ESX customers.

Grand Rapids, MI -- Great Lakes Computer, a 23 year old global technology reseller, announced today it will begin offering 40% off HP ProLiant servers and HP c-Class blade servers (http://www.glcomp.com/MediaRoom/ReadMore/HP-Servers-and-VMware-Packages.aspx) to aid VMware ESX customers in their virtualization efforts.

Promoting the benefits of VMware's virtualization products, Great Lakes Computer will begin offering 40% off HP blade server models including the BL465, BL460, and BL685, along with HP ProLiant server models DL380G5 & DL385 servers. 50% off promotions are being offered on HP c-Class blade enclosures and HP ProLiant DL580G5 servers.

The HP server virtual machines are optimized with 2 or 4 processors, hefty amounts of memory and a 3yr, 7x24x365 on-site HP warranty. The only requirement to qualify for the 40% discount is to purchase a VMware VI3 license with 3 years of Platinum support.

The HP server promotion (http://www.glcomp.com/mediaroom/ReadMore/HP-Servers-and-VMware-Packages.aspx) is only available through Great Lakes Computer. The packages being offered are discounted at levels usually reserved for only the largest enterprise customers. Any HP server configurations can be customized for incremental charges.

When asked what was behind the HP hardware promotion, a spokesperson for the company was quoted as saying; "We want to promote the Great Lakes Computer brand name on a national level, and bring our aggressive HP server prices and technical capabilities to a broader customer base. In a hard economy, what better way is there to get the word out than by offering what is in our opinion, simply the best packaged VMware and HP ProLiant & blade server promotion in the market?"

Specific details regarding the server promotion are attached. You can also visit Great Lakes Computer Source (http://www.glcomp.com) on the web or by calling 1-800-488-2587.

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Contact Information Marketing Coordinator

Great Lakes Computer Source

http://www.glcomp.com

616-698-1100

[Via http://www.prweb.com]

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AppZero Virtual Application Appliance Speeds Adoption of Cloud Computing

AppZero Virtual Application Appliance Speeds Adoption of Cloud Computing

AppZero (formerly Trigence) is launching today at the DEMO 09 Conference a set of tools for creating Virtual Application Appliances (VAAs). This new approach to provisioning and deploying applications on physical or virtual servers running anywhere, is designed for the cloud environment and for movement of server applications -datacenter to cloud, hosting environment, or cloud to cloud. VAAs package a server application with all of its dependencies, but no operating system component (zero OS).

Palm Desert, Calif. (PRWEB) March 2, 2009 -- AppZero (http://appzero.com) (formerly Trigence) is launching today at the DEMO 09 Conference a set of tools for creating Virtual Application Appliances (VAAs) (http://www.appzero.com/content/what-appzero). This new approach to provisioning and deploying applications on physical or virtual servers running anywhere, is designed for the cloud environment and for movement of server applications -- datacenter to cloud, hosting environment, or cloud to cloud. VAAs package a server application with all of its dependencies, but no operating system component (zero OS). AppZero's first public demonstration of its VAA technology will show a live production application provisioned in seconds to on an Amazon EC2 cloud, and moved in less than one minute to a GoGrid cloud computing environment.

Designed for instant server-based application provisioning and deployment, VAAs enable an application to run wherever the business requires without the burdensome licensing issues that inclusion of an operating system (OS) introduces - VAAs contain zero OS. AppZero VAAs work with mission-critical applications across all tiers: web servers, application servers and database servers. Enterprise middleware from Microsoft, Oracle, IBM and Open Source servers like MySQL as well as in-house developed applications can all be easily transformed into VAAs without changing a single line of code.

Cloud providers, integrators, ISVs and IT professionals find AppZero's wizard-based tools simple to use for creating VAAs and provisioning them on servers at the click of a mouse. This instant provisioning allows scalable resources to be used on a pay-per-use basis, without cloud lock-in.

AppZero software creates, maintains, and administers VAAs. The key enabler of AppZero's VAA toolset is isolation and encapsulation technology created at Trigence, an early developer of multi-platform datacenter virtualization technology. Under its new name, AppZero, the company is focused on extending the proven concept of virtual appliances to server applications (http://www.appzero.com/content/products-overview). AppZero is led by CEO Greg O'Connor (http://www.appzero.com/content/appzero-leadership), who was previously the founder of Sonic Software (acquired by Progress Software NASDAQ: PRGS) and pioneer of the Enterprise Service Bus, the foundation of Service-Oriented Architecture.

"Virtual environments are great for provisioning virtual machines, and there are plenty of tools for virtualizing desktop applications, but server applications face a different set of challenges," said O'Connor. "AppZero's VAA approach is designed to deliver cloud-grade virtualization of server applications. The complete absence of any OS component in our VAAs makes it easy for enterprises, cloud and solution providers to provision server applications in what amounts to zero time."

According to Chris Shipley, Executive Producer, DEMO Conferences, "As developers and IT organizations embrace cloud computing (http://www.appzero.com/content/cloud), new platforms are required to enable server-based applications to be provisioned and managed in the cloud. Based on virtualization and encapsulation technology originally developed by Trigence, AppZero is just that platform, providing for quick migration of server apps in support of the virtual enterprise. Even conservative projections for cloud computing market growth suggest that this company will be a winner in this emerging segment."

Extending Virtualization, Configuration Management and Provisioning:

AppZero VAAs encapsulate applications at a level above the operating system, turning server applications into discrete objects that run protected from other applications and the underlying operating systems. In a virtual environment such as VMware, Xen and Microsoft Hyper-V, AppZero drives higher server consolidation ratios by provisioning applications to virtual machines (VM) with almost no overhead. VAAs significantly reduces VM sprawl and dramatically speeds the time to get an application up and running. AppZero VAAs also simplify the use of existing configuration and server provisioning solutions, such as HP-Opsware and BMC's Bladelogic, allowing these systems to manage server applications as discrete objects.

Server Application Migration, Disaster Recovery, Mobility

Marijan Lesko, president of MontrealNetQuest, provides managed IT services to small and medium businesses, with a focus on the real estate market, where cost-effective solutions are critical in the current economy. "We see two important uses for AppZero Virtual Application Appliances among our customer base," said Lesko. "The first is migration-related -- virtualizing older applications that our customers depend on so they can be moved quickly to run on new hardware, without having to go through days of lengthy re-installation. The second is providing disaster recovery and back-up for these server applications so they can run anywhere, allowing us to update images every few days or even hours."

    

AppZero's VAA toolset runs on Windows, Solaris and Linux and includes three tools: the AppZero Creator for building a VAA; the AppZero Director, a run time system; and AppZero Administrator for administering a VAA. AppZero has made available a library of single-click server based VAAs for free download (http://vaa.appzero.com) at vaa.appzero.com. The VAA toolset is available immediately via the website and is priced from $500 per VAA.

The AppZero DEMO 09 presentation is Tues., Mar. 3 at 10:00 a.m. PST; AppZero is at Pavilion station #5.

About AppZero

AppZero (formerly Trigence) develops software to create, control and maintain Virtual Application Appliances (VAAs). VAAs are server-side application appliances that contain zero OS and make provisioning of applications as services almost instantaneous: across a network on any server (physical or virtual), in the datacenter, hosted, or in the cloud. For more information, visit www.appzero.com.

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Contact Information BETSY KOSHEFF

AppZero

http://www.appzero.com

413-717-1410

[Via http://www.prweb.com]

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Inter-RTO Trading Automation Solution leads to Patent Application

Inter-RTO Trading Automation Solution leads to Patent Application

Open Access Technology International, Inc. (http://www.oati.com/) (OATI) announces the successful patent application for the technology underlying OATI webAgent's Inter-RTO power trading capabilities.

Minneapolis, MN (PRWEB) February 27, 2009 -- Open Access Technology International, Inc. (www.oati.com) (OATI) announces the successful patent application for the technology underlying OATI webAgent's Inter-RTO power trading capabilities. The webAgent suite of products enables OATI customers to instantly identify trading opportunities between the North American ISOs and RTOs. Using the Patent Pending technology, the OATI webAgent solution completely automates the inter-market transactions in order to capture these opportunities in real-time. OATI webAgent is fully integrated with webTrader, OATI's front-to-back Energy Trading and Risk Management (ETRM) System.

"To date, truly successful implementations of inter-market trading strategies have remained elusive due to the daunting complexity and ever-present risk associated with these types of transactions," said Salah Khuhro, OATI's Regional Sales Manager. "The sheer number of interrelated steps combined with the marked differences in rules between each market, requires entities to commit significant time and money while achieving sub-optimal results. Working with a variety of OATI customers including Investment Banks, Hedge Funds and Power Marketers, we have developed a solution that completely alters the landscape and takes our customers to the next level in Power Trading."

OATI (www.oati.com) is the pioneer of Software as a Service (SaaS) based, Energy Trading and Risk Management (ETRM), Transmission Scheduling, Congestion Management, Settlement and Compliance systems for the electric and gas industry. OATI webTrader, webTrans, and webTag product lines provide the tools for generation, trading, and transmission companies for seamless participation across energy markets and multiple commodities. OATI was formed in 1995 and has experienced steady growth to the present and is the leading SaaS Provider in the North American energy industry. OATI serves in excess of 650 client companies in the electricity and gas industries in North America. OATI is headquartered in Minneapolis, Minnesota.

For additional information regarding this news release please contact sales(at)oati(dot)net.

For more information contact:

Jerry Dempsey, Vice President

Open Access Technology International, Inc.

763.201.2000

# # #

Contact Information Jerry Dempsey

Open Access Technology International

http://www.oati.com

763-201-2000

[Via http://www.prweb.com]

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Working Solutions and The University of Texas at Dallas Collaborate on Joint Research Project

Working Solutions and The University of Texas at Dallas Collaborate on Joint Research Project

WS iNet, an affiliate sister company of Working Solutions, takes a proactive approach to identifying at-risk customers. A new speech analytics research project aims to automatically detect customer anger and emotion during calls to ensure dissatisfied customers are immediately escalated to a supervisor.

Plano, TX (PRWEB) February 26, 2009 -- WS iNet, a leading provider of hosted contact center solutions, announces a joint research project with The University of Texas at Dallas, specifically targeted to automatically identify, in real-time, callers who display anger or emotion during a call to a customer service agent. The goal of the project is to develop software that will notify supervisors and managers when a customer may be angry or upset with their level of service. Enabling supervisors to act immediately while the customer is still on the phone will ultimately increase customer retention and customer satisfaction.

"We are pleased to be working with The University of Texas at Dallas on this exciting project," commented George Platt, EVP and General Manager of WS iNet. "Dr. John Hansen, with the university's Center for Robust Speech Systems, and The University of Texas at Dallas are recognized leaders in speech and speaker analytics research."

Dr. Hansen, Department Chair and Professor of Electrical Engineering, said, "The University of Texas at Dallas and the Center for Robust Speech Systems is excited to continue its research on detecting anger and emotion in speech. WS iNet, as a sponsor of this research, is dedicated to helping enterprises improve the customer service experience and increase customer satisfaction."

Anticipated outcomes of the research project are:

* Saving at-risk customers - Customer retention is the key component for any enterprise; reducing customer churn by as little as 1% can result in huge revenue increases and profit gains.

* Improving customer satisfaction - Ultimately the success of any business relies on customer satisfaction. Providing insight and immediate access to unhappy customers in real-time will give enterprises the ability to solve customer issues before it is too late.

"If we can service our clients with the best technology available for providing superior customer service, we've accomplished what we set out to do," stated Platt.

About Working Solutions:

Working Solutions is the global leader in agent and technology solutions for enterprise contact centers. Since 1996, Working Solutions has provided contact center solutions to corporations seeking to improve return on investment - controlling costs while improving the customer experience. A pioneer in the virtual call center industry, Working Solutions continues to be the industry leader with experienced agents, innovative technology, and comprehensive processes. For more information, visit www.workingsolutions.com.

About WS iNet:

WS iNet, an affiliate sister company of Working Solutions, hosts intelligent, on-demand contact center technology to clients needing a flexible, robust, cost-effective solution. A leader in delivering innovative contact center technology, WS iNet partners with its clients to achieve optimum customer engagement, satisfaction, and loyalty.

About UT Dallas:

The University of Texas at Dallas, located at the convergence of Richardson, Plano and Dallas, in the heart of the complex of major multinational technology corporations known as the Telecom Corridor, enrolls nearly 15,000 students. The school's freshman class traditionally stands at the forefront of Texas state universities in terms of average SAT scores. The University offers a broad assortment of bachelor's, master's and doctoral degree programs. For additional information about UT Dallas, please visit the University's Web site at www.utdallas.edu.

Media Contacts:

Aaron Kannowski

(972) 202-5680

akannowski(at)workingsol.com

Brandon Webb

(972) 883-4321

bvw081000(at)utdallas.edu

###

Contact Information Aaron Kannowski

Working Solutions

http://www.workingsolutions.com

972-202-5680

Brandon Webb

University of Texas at Dallas

http://www.utdallas.edu

972-883-4321

[Via http://www.prweb.com]

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Parature Named Software & Information Industry Association CODiE Award Finalist

Parature Named Software & Information Industry Association CODiE Award Finalist

Parature Recognized for Product Excellence in Two Categories by SIIA

Vienna, Va February 26, 2009 -- Parature, the global leader in on-demand customer service software (http://www.parature.com/customer-service-software.aspx), announced today its inclusion in the 24th Annual CODiE Awards. Parature Customer Service™ software (http://www.parature.com/customer-service-software.aspx) is a finalist in the "Best Relationship Management Solution" and "Best Postsecondary Enterprise Solution" categories. The CODiE Awards celebrate outstanding achievement and vision in the software, digital information and education technology industries. The 2009 CODiE Awards will be presented at a gala event on May 5, 2009 at the historic Palace Hotel in San Francisco, CA.

The CODiE Awards recognize 71 categories of outstanding products and services through a unique combination of journalist and expert peer review. The 345 finalists were selected from more than 850 nominations submitted by 600 companies. All of the products submitted were reviewed by nearly 190 judges encompassing tech trade journalists, consultants, educators, IT and product specialists and other knowledgeable, yet neutral experts.

According to SIIA President Ken Wasch, "The competition is particularly steep this year during the 24th Annual SIIA CODiE Awards, making selection as a CODiE Finalist a real achievement." Wasch further added that "All the companies on this year's list of CODiE Finalists should feel justifiably proud of their accomplishment in making it to this stage, and have much excitement to look forward to regarding the upcoming CODiE Awards voting!"

Parature (http://www.parature.com/default.aspx) enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. The seamlessly integrated suite of Parature Customer Service™ software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

"It is an honor to be selected as a finalist in two categories for this premier industry recognition," stated Duke Chung, Parature CEO and President (http://www.parature.com/team_DukeChung.aspx). "Parature is committed to setting the standard for service and support teams worldwide by bringing the most innovative software to market and providing the smartest, most efficient way for organizations to support their customers.

Parature, Inc.

Parature, the leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company's software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today's Web world. Founded in 2000, Parature received the 2007 and 2008 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. For the past three consecutive years Parature has been on the Washington Business Journal's list of Best Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support more than 13 million end users worldwide. For more information, visit www.parature.com.

Parature is hiring talented people, please visit http://www.parature.com/careers.aspx for more information on joining this winning team.

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital

content industries. SIIA provides global services in government relations, business development, corporate education

and intellectual property protection to more than 500 leading software and information companies. For further

information, visit www.siia.net.

Media Contact:

Dayna Tenorio

571.730.6241

###

Contact Information Dayna Tenorio

Parature

http://www.parature.com

571-730-6241

[Via http://www.prweb.com]

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2009 Marketing Trends Report: Social Networking, Web 2.0 Tactics in Wider Use Among HR Suppliers

2009 Marketing Trends Report: Social Networking, Web 2.0 Tactics in Wider Use Among HR Suppliers

Latest in series from HRmarketer.com examines optimism of vendors, how they spent their marketing dollars in 2008 and what lies ahead.

Capitola, CA (PRWEB) February 26, 2009 -- The latest “Trends in HR Marketing (http://www.hrmarketer.com/home/hrm_signupsupplier09.php)” study finds that most HR suppliers (http://www.hrmarketer.com/home/whitepaper_main2.htm) spent their 2008 marketing and PR dollars on expanded social networking, Web 2.0 tactics, e-mail campaigns and press outreach—and more of the same is expected in 2009.

The report was released today by HRmarketer.com, the top marketing and online visibility firm specializing in human resources (http://www.hrmarketer.com). Survey data—collected during the fourth quarter of 2008—reveals significant growth in the use of podcasting, blogging, webinars, and social network technologies such as LinkedIn and Twitter to connect with HR and employee benefits professionals.

Direct e-mail marketing, search engine optimization (SEO), pay-per-click advertising and self-published original content were cited as the four most popular tactics to generate sales leads.

HR verticals were widely represented, with most respondents coming from talent management, training, recruiting & staffing and consulting. Employee benefit and screening & assessment suppliers are also represented. Nearly half the survey participants were at a director level or higher, with 23 percent at the CEO or owner level. Vice presidents, managers, analysts and specialist rounded out the mix.

The report also tracks the waning confidence and optimism of those suppliers. For instance, a majority of suppliers (41%) were “Somewhat Optimistic” about the overall health of the HR marketplace heading into 2009, down from nearly 60% in last year's survey.

For most of the marketing and PR activities surveyed, a majority of suppliers intend to keep their budgets the same in 2009. Nearly one third of suppliers said they will decrease their budgets; however, that number has likely increased due to increased economic concerns.

“In this slow economy the gut instinct is to slash the marketing budget, which is a huge mistake,” said Kevin Grossman, president of HRmarketer.com. “Sales cycles are lengthening in nearly every industry and product category, which is why it’s important to start those cycles now. No company can just kick-start a sales funnel when good times return and expect to keep up with their competitors who continued to market through the downturn.”

To download the complimentary report, visit

http://www.hrmarketer.com/home/hrm_signupsupplier09.php

About HRmarketer.com

HRmarketer.com is a division of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its marketing and public relations services, the company has serviced nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.

Media Contact

Elrond Lawrence, Fisher Vista, LLC

831.757.9100

elawrence(a)fishervista.com

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.

###

Contact Information Elrond Lawrence

Fisher Vista / HRmarketer.com

http://www.hrmarketer.com

8317579100

[Via http://www.prweb.com]

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GigaOM's Structure 09 Conference is Back

GigaOM's Structure 09 Conference is Back

Industry Thought Leaders Anchor the Program at GigaOM's Influential Cloud Computing and Internet Infrastructure Conference on June 25, 2009.

San Francisco, CA (PRWEB) February 25, 2009 -- The GigaOM Network today announces its second Structure conference (http://events.gigaom.com/structure/09/?a=pr1) after the runaway success of the 2008 event. The Structure 09 conference returns to San Francisco, California, on June 25th, 2009.

Structure 09 (http://events.gigaom.com/structure/09/?a=pr1) is a conference designed to explore the next generations of Internet infrastructure. Over a year ago, The GigaOM Network Founder Om Malik saw that the platforms on which we have done business for over a decade were starting to provide diminishing returns, and smart money was seeking new options. Web businesses were seeing unprecedented growth, and in an effort to meet the demands of their customers, those companies were forced to spend billions of dollars on servers, switches and components that taken together, form "infrastructure." Innovative businesses have married these needs to service-oriented business models to provide computing on an as-needed basis to create the emerging "Infrastructure On Demand" or "Cloud Computing" space.

Structure 09 looks at the changing needs and rapid growth in the sector, and this year's event will consider the impact of the global economy. "I cannot remember a time when a new technology had so much relevance to our industry as cloud computing does in the current economic climate," said The GigaOM Network Founder Om Malik. "We all need to find ways to leverage what we have and cut costs without compromising future options. Infrastructure On Demand and Cloud Computing are very strong avenues for doing so and we will look for what practicable advice we can bring to our audience."

"Structure 08 (http://events.gigaom.com/structure/08/) was a great experience for our audience and partners, and I am very pleased to be bringing it back again this year," said Malik. "Along with GigaOM Lead Writer Stacey Higginbotham, Program Chair Surj Patel, and the conference program committee, I am bringing together what I intend to be one of the most authoritative programs for the cloud computing and Internet infrastructure space. We will funnel the energy we are seeing from Silicon Valley in this space and mix in a global perspective for our audience."

The GigaOM Network is also announcing early speaker selections. Confirmed speakers include:

* Marc Benioff - Chairman and CEO, Salesforce.com

* Werner Vogels - CTO, Amazon.com

* Raj Patel - VP of Global Networks, Yahoo!

* Michael Stonebraker, Ph.D. - RDBMS pioneer and CTO, Vertica

* Michelle Munson - CEO, Aspera

* Russ Daniels - VP and CTO, Cloud Services Strategy, Hewlett-Packard

* Bryan Doerr - CTO, SAVVIS

* Paul Strong - Distinguished Research Scientist, eBay

* James Markarian - Chief Technology Officer, Informatica

* Allan Leinwand - Venture Partner, Panorama

* Jason A. Hoffman - CTO, Joyent

* Rohit Sharma- Technologist and Independent Investor

Some of Silicon Valley's best voices are already lined up for Structure 09, and The GigaOM Network welcomes additional speaker proposals from those in the industry with strong insights to offer the audience. If you would like to submit a speaker proposal (http://events.gigaom.com/structure/09/speaker-submit/?a=pr1), please complete this application. The speaker submission deadline is March 31, 2009.

A selection of the topics under consideration this year include:

* The Myth of the One-Size-Fits-All Cloud - As enterprises begin to evaluate cloud computing, some are asking if the current model of commodity servers and virtualization meets their needs. Is there money to be made creating specialized clouds for industries that require highly specific computing tasks, from video trans-coding to fiscal transactions and medical records?

* The Economics of Infrastructure on Demand - This panel looks at the economic ecosystem of the cloud paradigm and questions who's paying for what, and where the money is made.

* SaaS: The Hits and the Challenges - SaaS (Software as a Service) works. Salesforce's bullish success followed by Gmail, Netsuite and many others is testament to that. But there's still a large untapped market. Why is that? This Panel looks at what has worked and why and what is yet to be done to extend the success and deployment of SaaS. Where can SaaS work in your corporation?

* The Future of Networks: Smart Grid or Dumb Pipe? - No matter if you're processing data in the cloud or inside your own data center, it needs to get from Point A to Point B if it's going to be of use to anyone. Now that we can access real-time computing thanks to faster processors, startups and established companies are trying to make the network smarter, faster and more secure -- while trying to keep bandwidth from becoming a commodity. Find direction and opportunity in this thought provoking panel moderated by Stacey Higginbotham.

* Bringing Private Clouds into Public Light - Enterprises aren't yet ready to trust their data to public clouds, but the lure of usage-based resourcing is strong. Everything from the way corporations license their software to thinking about how to manage compliance must be considered. Build your own cloud or "cloudify" your existing infrastructure as the first steps. This panel will provide learning from actual deployment case studies - illustrating how internal resources can work in unison with external cloud resources across the firewall.

Structure 09 will gather the most innovative and influential industry leaders together to explore the latest Internet infrastructure build-out. It will sort through the emerging and disruptive computing technologies and inform businesses on how best to leverage them. And it will provide insight to investors and executives on the best implementations, ideas and start-ups out there today -- and what to look for tomorrow.

STRUCTURE 09 CHARTER SPONSORS

GigaOM also thanks its charter sponsors -- Peer 1, Accenture, Canaan Partners, Juniper Networks, Hewlett Packard and Automattic. Structure 09 will be a strong marketplace for their products and a productive networking environment. Sponsorships are selling quickly, so if you are interested in joining us, please contact Mike Sly at sly@gigaom.com or by phone at (415) 235-0358.

More information about available sponsorships can be found here (http://events.gigaom.com/structure/09/sponsors/?a=pr1).

REGISTRATION NOW OPEN

Tickets are now on sale at an Early Bird rate of $495 with a regular price of $595. The discounted rate is only available until April 3, 2009. Interest is strong and early purchase is advised. Buy your ticket to Structure 09 now (http://structure09-pr1.eventbrite.com/).

ABOUT GIGAOM

GigaOM is the premier destination site for technology industry insiders, movers and shakers, and early adopter consumers. It is widely considered the authoritative site for discovering what's new, relevant and interesting in the dynamic world of technology. From exclusive product launches to award-winning analysis and commentary, GigaOM's coverage influences business and technology sectors with its reliable, well-researched and professional reporting -- and its signature intelligence, candor and irreverence.

ABOUT THE GIGAOM NETWORK

The GigaOM Network is a leading provider of publications and events for the technology and entrepreneurial markets worldwide. Founded by award-winning journalist Om Malik, The GigaOM Network is an online publishing company whose network of news sites reaches more than 2 million readers worldwide and provides news and insight on the developments disrupting the world of technology. The GigaOM Network includes seven award-winning sites: GigaOM covers the business of broadband, VoIP, infrastructure, mobile and wireless; WebWorkerDaily covers the future of work in a web world; NewTeeVee covers the business of online video; Earth2Tech covers the business of green technology; OStatic is a web application, news site and community looking at open-source solutions for business; jkOnTheRun offers news and insight on mobile devices; and TheAppleBlog is a leading source of information for Apple users. The GigaOM Network also produces industry-leading events, including annual conferences: Structure, Mobilize, NewTeeVee Live and Green:Net.

Contact:

Surj Patel

VP of Events, The GigaOM Network

Phone (503) 345-3333

###

Contact Information Surj Patel

GigaOM

http://www.StructureConf.com/?a=pr1

(503) 345-3333

Joanne Wan

(415) 370-3356

[Via http://www.prweb.com]

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QuoteWerks� Releases Advanced Microsoft Outlook Integration for SMB Market

QuoteWerks® Releases Advanced Microsoft Outlook Integration for SMB Market

Support for enhanced CRM functionality now offered for Outlook users.

Orlando, FL (PRWEB) February 25, 2009 -- Aspire Technologies, Inc., a leading provider of sales quoting software solutions for the global small and mid-markets, today released its second generation integration with Microsoft Outlook. Building upon the existing integration and feature set, the QuoteWerks development team introduced expanded CRM functionality into the integration, providing users with new tools to increase their efficiency in preparing and managing their sales quotes.

The integration; which is compatible with Outlook 97, 98, 2000, XP, 2003, and 2007; provides the following features and benefits for users of both QuoteWerks and Outlook:

QuoteWerks pulls Outlook contact information into the quote: QuoteWerks will populate the contact information in the quote by pulling the contact information from the contact currently open in Outlook, thus eliminating the need for users to retype contact information when preparing a new quote.

NEW - QuoteWerks pulls additional Outlook contact information into the quote: Utilizing its innovative DataLink feature, QuoteWerks can automatically pull other information from Outlook into the quote such as customer terms, customer sales tax rate, and customer profiles which can be used by QuoteWerks to determine the appropriate pricing a particular customer should receive. The DataLink feature saves this additional data to the quote file within QuoteWerks.

QuoteWerks can search the Outlook database for a contact to use in the quote: QuoteWerks has the ability to search the user's Outlook database for a contact by company, last name, or phone number and pull the contact information into the quote. QuoteWerks can also search Exchange Public Folders, enabling users and their colleagues to search for and use shared contact data. Both business and home address entries are supported by QuoteWerks.

NEW - QuoteWerks prints information pulled from other Outlook fields: QuoteWerks has a built-in print layout designer that enables users to customize the look of their quotes, orders, and invoices. The print layout designer also enables users to easily insert data fields from Outlook into the QuoteWerks print layout. Then, when the user prints the quote, QuoteWerks will pull data from the Outlook contact fields that were inserted into the print layout resulting in a printed quote that includes the additional information from the contact's record in Outlook. Unlike additional Outlook information accessed via the DataLink feature, the information included on the print layout is not saved to the quote's record within QuoteWerks.

NEW - QuoteWerks creates Linked Documents in Outlook: Upon saving a quote, QuoteWerks can automatically create a linked document record in Outlook under the Activities tab as a Journal Entry. This feature enables users to quickly recall the quote by selecting the appropriate link, which will automatically open the quote within QuoteWerks. Users can also search for quotes from the Journal pane in Outlook by entering a portion of the quote number or name in the search box.

NEW - QuoteWerks schedules Follow up calls in Outlook: When saving a quote, QuoteWerks can automatically schedule a follow up call in Outlook as an Appointment Entry. If a follow-up call already exists for this quote, QuoteWerks will display the existing call so it can be updated. By conducting timely follow up calls, sales reps greatly increase their chances of closing the sale!

QuoteWerks logs emails in Outlook: QuoteWerks has the ability to send email using the build-in SMTP email client or Outlook. For users who choose to use Outlook for sending email from within QuoteWerks, the email message will be logged in Outlook. This feature is especially useful when resending quotes or confirming a quote's submission.

NEW - QuoteWerks can pull lookup list information from Outlook: Many of the fields in QuoteWerks support lookup lists that display when the user activates it using the F2 key. When selected, QuoteWerks will display a list of values that the user can choose from to populate the field with. Users can also create a macro value that pulls information from a field in Outlook. For example, if a user selects the lookup list while on the terms field in QuoteWerks, QuoteWerks will display a list of terms options that were previously entered. The user can create a new option that retrieves a value from a field on Outlook that will be used to store the terms.

"QuoteWerks is committed to improving the product for our customers and this is a perfect example of our users coming to us suggesting features they would like to see. The beta testers loved the features we added and they are very excited for the production release," said Keith Carrington, Vice President of Sales and Marketing for Aspire Technologies. "The new Outlook integration features will further simplify the sales quoting process for the sales force, allowing them the tools and time needed to make timely follow-up calls to their customers, which is essential to closing sales."

QuoteWerks users can obtain the latest build of QuoteWerks which contains this advanced integration with Outlook from the QuoteWerks website at: http://www.quotewerks.com/updates/UpdateAgent.asp.

About Aspire Technologies and QuoteWerks®

Aspire Technologies, the creators of the award winning QuoteWerks® sales quoting software, is the leading provider of sales quoting software with its award winning QuoteWerks® application deployed to thousands of businesses and enterprises worldwide. QuoteWerks® integrates with leading CRM and accounting packages, along with IT distributors D&H®, Ingram Micro®, SYNNEX®, and Tech Data®, enabling businesses in all industries to integrate QuoteWerks® seamlessly into their existing environments. Aspire Technologies is headquartered in Orlando, Florida and is a Microsoft Certified Partner. For more information please visit www.quotewerks.com.

QuoteWerks is a registered trademark of Aspire Technologies, Inc. Other trademarks referenced are the property of their respective owners.

Media Contact:

Keith D. Carrington

Vice President of Sales & Marketing

Phone: (407) 248-1481

Fax: (407) 248-1482

# # #

Contact Information Keith D. Carrington

http://www.quotewerks.com/outlook.asp

407-248-1481

[Via http://www.prweb.com]

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ActiveConversion Delivers Powerful and Effective Automated Lead Generation; Integration of a 10th Email Service Provider Ensures Advanced 'B2B' Marketing Automation

ActiveConversion Delivers Powerful and Effective Automated Lead Generation; Integration of a 10th Email Service Provider Ensures Advanced 'B2B' Marketing Automation

ActiveConversion announces the addition of ConstantContact to their roster of integrated Email Service Providers (ESPs). With 10 of the industry's top-rated ESPs integrated with its Marketing Automation solution, Active Conversion is able to deliver advanced lead management to thousands of B2B email marketers without requiring them to change their existing practices or email service provider.

Calgary, Alberta, Canada (PRWEB) February 25, 2009 -- ActiveConversion, the leading marketing automation solution (http://www.activeconversion.com) provider for small and medium-sized businesses (http://b2b-marketingblog.com/), is proud to announce that they have added ConstantContact to their roster of integrated Email Service Providers (ESPs). With 10 of the industry's top-rated ESPs integrated with its Marketing Automation solution, Active Conversion is able to deliver advanced lead management (http://www.activeconversion.com/overview.html) to thousands of B2B email marketers without requiring them to change their existing practices or email service provider.

"There are in excess of 400,000 installations from the 'Top Ten' ESPs in the market today," says ActiveConversion's Fred Yee, Co-Founder and President. "As a marketing automation solution provider, we are confident that our ability to work with the industry's most well-respected and effective ESPs, is the right choice for many business to business marketers (http://www.activeconversion.com/about.html). We recognize that many customers have strong relationships with their existing ESP and that ESPs have different features that our common customers desire. Integrating ourselves with companies focused on providing highly-flexible and cost-efficient outbound email solutions is the key to long-term success for our customers and ActiveConversion"

ConstantContact is one of the largest and most innovative ESP's with in excess of 250,000 installations. They are known for championing the needs of the SMB market and providing them with an easy and affordable way to build successful, lasting customer relationships through outbound marketing. The other ESPs that can integrate easily ActiveConversion's B2B integrated marketing system include: VerticalResponse, Cakemail, Campaigner, Exact Target, Jangomail, Listrak, Streamsend, Bronto, and MailChimp.

Many businesses considering marketing automation already have outbound email activity and ActiveConversion's network provides an easy and natural evolution to full marketing automation which includes lead management functionality and total marketing measurement. It allows businesses to continue to work with their existing Email Service Provider, while benefiting from the combined strength of our suite of conversion tools to help generate, manage and covert more customers, without increasing marketing spend.

With 10 ESPs now supporting its integrated B2B marketing programs, ActiveConversion can deliver more results, with fewer resources and less cost than comparable products.

Visit www.ActiveConversion.com for more information on the product, and for a free 30-day trial subscription you can sign-up @ https://www.activeconversion.com/console/signup.html .

ActiveConversion is the leader in total marketing measurement, lead management and demand generation systems (http://www.activeconversion.com/lead-generation.html) for companies with fewer than 1000 employees. They make it easy to see which marketing initiatives are paying off, and introduce you to sales-ready leads.

ActiveConversion delivers service through a low monthly subscription, on a hosted solution that has 99.5% uptime, and which has been security certified by KPMG and Salesforce.com. This platform has proven scalability and requires no IT support or servers.

For more information call 1-877-872-2ROI (toll-free U.S. and Canada). Email and other info can be found on the contact page. ActiveConversion is a private company, founded in 2004, and was recently nominated by Deloitte Consulting as a '2008 Fast 50 Tech Company-to-Watch'.

###

Contact Information Terry Sydoryk

ActiveConversion

http://www.activeconversion.com

1 877 872 2764

[Via http://www.prweb.com]

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WebTrends Announces Record Bookings With Strong Year-Over-Year Revenue Growth

WebTrends Announces Record Bookings With Strong Year-Over-Year Revenue Growth

WebTrends further solidifies its place as a leading marketing optimization solutions provider through innovation and a strong commitment to customer satisfaction.

Portland, Ore. (PRWEB) February 25, 2009 -- WebTrends Inc., a leading provider of Web analytics and online marketing solutions, today announced record customer bookings for its second fiscal quarter 2009. The announcement comes on the heels of very strong quarter-over-quarter financial bookings and positive year-over-year revenue growth. Despite the worldwide economic slowdown, WebTrends continues to enjoy such growth while retaining a large percentage of its enterprise level customers and achieving profitable operating margins under new executive level management.

"It feels exceptionally good to communicate WebTrends momentum in the face of a down global economy, and it is due to the expertise of our employees and the loyalty of our customers," said Alex Yoder, CEO of WebTrends. "We've made significant investment and improvements in our business services and consulting programs to continue to earn this loyalty by giving our customers the ability to maximize the results of their marketing investments."

Deeply committed to the success of its customers, WebTrends has improved the functionality and usability of its analytics platforms giving a broader range of marketers a better understanding of their audience and more effective tools for engagement. Along with the ability to utilize these improved analytics, SEM, and visitor intelligence solutions, WebTrends also gives customers easy access to the best-in-class support and education provided by the WebTrends client services team.

Flexible architecture, customized business intelligence, ease-of-use in tagging and deployment, and quality customer support and consulting services engagement were routinely cited by WebTrends customers as the primary reasons for selection.

Continued customer partnerships in Q2 2009 include Microsoft, State Farm, TrendMicro, AT&T Mobility, Mattel, McAfee, Yahoo, T-Mobile and Coca-Cola.

New enterprise customers include, among others, Logmein, DreamWorks, San Mar, and Altria.

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

###

Contact Information Colin Crook

Voce Communications

http://www.webtrends.com

650-269-5235

Jascha Kaykas-Wolff

WebTrends

http://www.webtrends.com

503-553-2216

[Via http://www.prweb.com]

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Strategic Designs for Learning White Paper Explores Shared Leadership Trends in Family-Owned Businesses

Strategic Designs for Learning White Paper Explores Shared Leadership Trends in Family-Owned Businesses

More family companies choosing shared management options.

Denver, CO (PRWEB) February 24, 2009 -- It is increasingly common to now see a shared leadership structure at the top of many organizations within private industry. This management and succession planning (http://www.strategicdesigns.net/solutions.html#frag04) trend is never more important—or more complex—than within a family-owned business.

While not broadly recognized, a large percentage of U.S. businesses are family-owned. As these businesses mature and grow larger, they become more complex. Owners often find themselves involving multiple family members who must work together in some capacity.

In an update to its popular white paper, “Shared Leadership In Family-Owned Businesses,” http://www.strategicdesigns.net/whitepapers_leadership2.html, Strategic Designs for Learning (SDL) explores the three fundamental forms of in-family business management—controlling owner business, sibling partnership and cousin consortium.

“Over the last decade the trend in family business is towards shared leadership, where businesses transition control of the company to the next generation via a leadership group model,” said Renée Montoya Lado, SDL president. “While in many companies team management has become increasingly the norm, desiring equality and creating an environment that supports shared decision-making are entirely different things.”

The trends in implementing team leadership include various structures—Office of the Chairman, Office of the President or an Executive Leadership Team. While all these deal with overall strategic direction and policy, there exists little available guidance on how to structure such groups. This can actually benefit companies, which are then free to build leadership teams to meet specific business needs and that best deal with the complexity often typical within family-owned businesses.

Some common considerations of family-owned business when creating a shared leadership team include the size of the company, the organization’s culture and values, the complexity of the business and the quality of relationships among family members.

Additional business concerns influencing family-owned businesses towards shared leadership include:

• the need to provide accountability against a new strategic plan;

• preparing for succession or retirement of key positions;

• increasing organizational focus and accelerating decision-making;

• managing organizational realignment (i.e. downsizing, restructuring or acquisition);

• realigning corporate focus on global brands and multinational implementations.

More information on shared leadership among family-owned businesses is detailed in “Shared Leadership In Family-Owned Businesses,” available free of charge at http://www.strategicdesigns.net/whitepapers_leadership2.html.

About SDL

Strategic Designs For Learning assists organizations in assessing, aligning and developing talent. Specific capabilities include leadership development (http://www.strategicdesigns.net/cases.html), executive coaching, team development, and succession - with particular expertise as family business consultants and coaches (http://www.strategicdesigns.net/leadership.html). SDL provides a unique integration of leadership assessment (http://www.strategicdesigns.net/solutions.html#frag02), organizational development, coaching expertise, and business knowledge to effectively bridge the gap between business strategy and organizational effectiveness. More information is available at www.strategicdesigns.net.

Media Contact:

Gail DeLano

Fisher Vista/HRmarketer

(831) 685-9700

gdelano(at)fishervista.com

Renée Montoya Lado

rlado(at)trategicdesigns.net

(303) 347-0103

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.

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Contact Information Renée Montoya Lado

Strategic Designs for Learning (SDL)

http://www.strategicdesigns.net

303-347-0103

[Via http://www.prweb.com]

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SilkRoad Technology Partners with India's C&K Management

SilkRoad Technology Partners with India's C&K Management

Companies Will Collaborate to Attract and Retain Top Talent in Indian Market

Winston-Salem, N.C. (PRWEB) February 24, 2009 -- SilkRoad technology, inc., the leading provider of talent management solutions (http://www.silkroadtech.com/products/index.htm), has partnered with India's C&K Management Ltd. to help companies in the Indian market attract and retain top workers. As the global economic downturn impacts employers with ties to western markets, the new partnership will combine SilkRoad's award-winning technology with the strategic regional talent management capabilities of C&K. The partnership was announced during a ceremony in Hyderabad, India by SilkRoad technology COO Brian Platz, SilkRoad Asia Managing Director Peter Earnshaw, C&K Management Managing Director T. Muralidharan and C&K Founding Director Ravi Ramakrishnan.

The new partnership comes at a time of heightened interest in talent management throughout India, one of the few countries still experiencing domestic job growth despite global economic instability. SilkRoad will work with C&K to tap into India's job market of more than 30 million employees in the corporate sector, stretching across a network of major hubs in Bangalore, Delhi, Hyderabad, Chennai, Mumbai and Pune. Despite the shaky global economy, the Indian market offers promising growth for multinational companies prepared to invest for the long term. Indian companies are increasingly looking to drive productivity increases and cut costs through HR technology platforms. As the profit margins of Indian service companies get squeezed due to western clients looking for cheaper rates, the use of HR technology to optimize the workforce is becoming a necessity for their survival.

"SilkRoad's experience at providing cost-effective solutions to large corporations and organizations is of great value to many companies that do business in India," Platz said. "Our partnership with C&K Management will empower us to identify companies that could better manage and recruit top talent in India through the help of our software solutions."

"The combined strengths of our regional expertise and SilkRoad's Life Suite™ will allow us to offer the Indian market an unparalleled package of talent management solutions," Ramakrishnan said. "Our partnership with SilkRoad will help companies doing business in India identify the top performers most important to their success and connect growing employers with the best potential candidates."

"During these sensitive economic times, it is more important than ever for organizations to look closely at their talent management systems to identify potential new candidates and reward the existing top performers," said Kevin Martin, vice president and principal analyst for Human Capital Management at Aberdeen Group. "A partnership leveraging SilkRoad's established technology platform and C&K's regional capabilities will extend a proven HR solution for companies doing business throughout India."

SilkRoad currently works with several companies in the Indian market including Freescale Semiconductor.

About SilkRoad technology, inc.

SilkRoad technology, inc. provides software as a service (SaaS) solutions that significantly improve the talent within its more than 1000 customers across the globe. Through SilkRoad's Life Suite™, an integrated talent management solution, companies are able to hire better employees, identify high and low performers, drive a pay-for-performance culture and improve employee tenure. The SilkRoad Life Suite includes OpenHire™ for recruiting management (http://www.silkroad.com/talent_management/recruiting_management.html), RedCarpet™ for employee onboarding and life events (http://www.silkroad.com/talent_management/onboarding_and_life_events_management.html), WingSpan™ for flexible employee performance management, GreenLight™ for learning management, and Eprise™ for employee intranets and content management.

SilkRoad technology is headquartered in Winston-Salem, NC with offices in Bedford, MA; Chicago, IL; West Long Branch, NJ; Jacksonville, Florida; Alberta, Canada; Singapore, Republic of Singapore; Sydney, Australia and Hamburg, Germany. More information is available on the Web at www.silkroad.com or by phone: U.S. toll free at 866-329-3363 or internationally at +1-336-201-5100.

About C&K Management Ltd.

C&K Management Ltd. started with an enterprise value of USD 6 million in 2000 and became the first company in India to set up a subscription-based portal in the management (www.themanagementor.com) domain. C&K later launched products in Banking, Insurance, Telecom, FMCG, and Pharma industries and then expanded their Middle East operations and made their mark in the e-Learning space. C&K Management today has moved from being a single product company to a multi product, multi service company.

C&K Management has developed over 1000 hours of e-Learning courseware and materials besides custom content for the web and print media. Clients for whom courseware has been developed include ArcelorMittal, ICICI Bank; Infosys Technologies Ltd. & other IT companies, college-university of Dubai, Aditya Birla Group, Oil companies, and the Institute of Chartered Accountants of India among others.

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Contact Information Sabrina Vito

SilkRoad technology

http://www.silkroad.com

310-689-7223

MIke Hope

[Via http://www.prweb.com]

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