Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0

Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0

Marketo announces Marketo Lead Management 3.0. This release, the largest since the product's launch one year ago, delivers key upgrades to support the company's unique 'conversational' approach to marketing automation, including significant new functionality such as targeting enhancements, real-time alerts, and progressive profiling; deeper integration with Salesforce CRM to weave in the 'human conversation'; and a comprehensive upgrade to its user interface to foster marketing agility.

San Mateo, CA (PRWEB) March 3, 2009 -- Marketo, the company that redefined how customers evaluate and buy marketing automation (http://www.marketo.com), shook up the demand generation industry again today with the latest release of its award-winning marketing software, Marketo Lead Management 3.0 (http://www.marketo.com/b2b-marketing-software/lead-management-software.php). This release, the largest since the product's launch one year ago, delivers key upgrades to support the company's unique 'conversational' approach to marketing automation, including significant new functionality such as targeting enhancements, real-time alerts, and progressive profiling; deeper integration with Salesforce CRM to weave in the 'human conversation'; and a comprehensive upgrade to its user interface to foster marketing agility.

A Conversation, Not a Script

Marketo recognizes that marketing cannot script a prospect's buying process on a flowchart. Developing relationships with today's buyers requires marketing to have conversations that listen to the prospect and adjust appropriately. Last year, the company introduced its innovative conversational approach to marketing automation and fundamentally reset customers' expectations for power, ease-of-use, and time-to-value - a unique combination that shook up the industry and made the company the fastest-growing lead management vendor. Today, the company is redefining conversational marketing again with Marketo Lead Management 3.0.

"With Marketo Lead Management 3.0, we have gone beyond traditional feature / functionality enhancements to deliver a comprehensive upgrade to create a solution that truly works better" said Phil Fernandez, president and CEO at Marketo. "The release delivers great new capabilities to support our conversational model of marketing, and at the same time, marketers will find that our new user interface makes them more agile than ever, leaving them with time to focus on strategic and creative work like lead nurturing, lead scoring, and closing the loop with sales."

Trend-Setting Product Innovation

Marketo completely and totally re-imagined the way that marketers design and run campaigns. As a result, the product is fundamentally faster and easier to use, especially for non-technical marketers, and the user experience is one that customers use words like "fun" and "love" to describe. This architectural advantage is a key reason for Marketo's rapid growth and is not easily copied by competitors. Today, Marketo Lead Management 3.0 delivers an additional 75 new usability improvements and a great new design that makes marketers more agile than ever.

"Marketo Lead Management is intuitive and easy to use, a true one-stop shop for marketers," said Celia Brown, a marketing manager at Boomi, the leader in on-demand integration (http://www.boomi.com/). "With Marketo, I can build and deploy campaigns quickly, which makes it easy for us to develop relationships and educate leads before our sales team engages with them."

In addition to user interface enhancements, Marketo Lead Management 3.0 offers 125 additional enhancements that enable deeper and more flexible marketing conversations. Some of the new capabilities include:

* Segmentation, targeting, and triggering enhancements. In a world where the customer controls the buying process, it is more important than ever for marketing to be able to target the right message at the right time. Marketo now provides the industry's best segmentation, targeting, and triggering capabilities, including real-time event based triggers (e.g. target prospects who click to watch the demo), negative operations (e.g. target all the people who have NOT opened a particular email), and time- and quantity-based criteria (e.g. decrease the score for everyone who has not visited the website more than twice in the last month). According to Jupiter Research, this level of targeting can increase open rates by more than 50% and increase conversion rates by more than 350%

* Progressive profiling on forms. Each additional field on a registration form costs $1 or more in reduced conversion rates. Prospects don't want to share all their information before trust is built, so (just like with real conversations) the best practice is to ask few questions up front and then deepen the relationship over time. Marketo now allows marketers to use progressive profiling on their forms, so instead of requiring known prospects to fill out information they've already given, they can ask additional information and build out the profile over time. The results are better conversion rates, lower cost per lead, and deeper prospect relationships.

* Real-time alerts. With some leads, immediate action is required; response rates begin to drop dramatically in as little as five minutes. With Marketo's real-time alerts, sales reps are notified of hot leads instantly on email or their mobile device, ensuring hot leads are contacted before the competitor reaches them.

* Anonymous lead tracking and profiling. With conversational marketing, the activities of a potential customer before they register on your website can be as important as what they do once they give you their contact information. With Marketo, you get the complete history of each lead from the moment they first show up on your site. Marketo now also identifies the company and geographic location for anonymous visitors on your site. This lets you know which companies are engaging with you, and allows real-time alerts when someone from one of your target companies is visiting the website.

* Advanced data quality and duplicate removal. 15-40% of a typical company's leads are duplicates, which can lead to inaccurate conversations and lost time and productivity adding up to hundreds of thousands of dollars. Marketo now automatically identifies duplicate leads and contacts using a variety of fuzzy logic options. Duplicates can be merged manually or via a batch "EasyMerge" operation using a variety of custom rule sets. As always, new incoming leads are automatically de-duplicated against existing leads and contacts, ensuring your contacts stay clean to support effective campaigns and accurate reports.

In addition, Marketo Lead Management 3.0 enables the 'human side' of the conversation with what is now the industry's deepest and most native integration to salesforce.com. With complete activity history tracking; the ability to update data inside Salesforce CRM and create tasks directly inside a sales rep's queue; five minute data synchronization; the ability to change owners and re-assign leads; and complete opportunity and campaign integration to close the loop, Marketo now enables marketing and sales to collaborate on their customer conversations at every stage of the revenue cycle.

"Marketing automation is rapidly becoming a no-brainer for companies that need to get maximum return for every marketing dollar spent," said Jon Miller, vice president of marketing at Marketo and author of the Modern B2B Marketing blog (http://blog.marketo.com/). "Last year, we redefined how companies evaluate and buy marketing automation software, and with Marketo Lead Management 3.0 we're raising the bar again with a great release that customers really love."

What Marketers Are Saying

"We looked at multiple solutions, but Marketo Lead Management really stood out because of its flexible functionality and great user interface," said Emily Salus, director of marketing at CollabNet, the application lifecycle management platform leader for distributed software development teams (http://www.collab.net/). "Today, Marketo is really helping our world-class sales team to focus on the right deals, which is a key factor driving our growth."

Andrew Spoeth, director of marketing at B2B search marketing agency Enquiro (http://www.enquiro.com/), said, "With budgets tight, marketers must focus on unlocking the value of all their leads. Marketo lets us measure our clients' behaviors and determine their interest, so we can confirm or deny our predictions of what customers want. This really enables our marketing to move from 'batch and blast' to true conversations with prospects."

Marketo provides a comprehensive demand generation (http://www.marketo.com/b2b-marketing-resources/demand-generation.php) solution to help marketing and sales teams collaborate to drive more revenue and improve marketing accountability. Marketo's Lead Management and Lead Insight for Sales solutions include email marketing, lead nurturing, lead scoring (http://www.marketo.com/b2b-marketing-software/lead-scoring-software.php) and closed-loop reporting capabilities to qualify and generate sales leads, shorten sales cycles, demonstrate marketing ROI and drive revenue growth. Marketo is powerful yet easy to use with minimal training, and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Since launching in March 2008, more than 150 midmarket and enterprise companies in nine countries have chosen Marketo to automate their lead management processes.

About Marketo

Marketo provides B2B marketing automation (http://www.marketo.com/index.php) software that translates marketing spending into revenue. Our award-winning lead management (http://www.marketo.com/b2b-marketing-software/lead-management-software.php) software features email marketing, lead nurturing, lead scoring, and closed-loop reporting capabilities to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Driven by a relentless focus on customer success and touting the most innovative user experience in business software today, Marketo is emerging as the fastest-growing lead management vendor in the world. Marketo's on-demand marketing products are easy to buy because they don't require complex implementation or upfront fees, easy to own because they don't require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration. www.marketo.com

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Contact Information Jon Miller

Marketo

http://www.marketo.com

650.655.4830

Kevin Wolf

ToolGuyPR

650.327.1641

[Via http://www.prweb.com]

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Sequoia Capital Leads Second round of Financing for Kenshoo Ltd.

Sequoia Capital Leads Second round of Financing for Kenshoo Ltd.

Recent up round of funding will allow Kenshoo Ltd. to explore new markets and expand global presence.

San Francisco (PRWEB) March 3, 2009 -- Kenshoo Ltd. announces that it has secured further investment from Sequoia Capital and Arts Alliance to fuel its aggressive growth experienced worldwide. Kenshoo Ltd. is the owner of KENSHOO SEARCH™, a revolutionary platform for Search Engine Marketing.

Kenshoo Ltd. experienced an exceptional 2008, exceeding all financial and pre-defined success targets including significant global expansion of the client base across North America, Europe, Asia and Asia Pacific. This round of funding will enable the company to continue its global expansion, reach new markets, scale faster and tap into new business areas.

"Kenshoo has built a fabulous roster of happy customers over the last year and now - while others have flipped into reverse gear - is the time for us to move into overdrive. Hence our decision to provide the financing required for Kenshoo to expand into new markets, deepen its sales coverage and hire more engineers. Kenshoo and their management team have proven their commitment to being the best and we are confident they are on the path to becoming the marketing leading provider of SEM technology. " Says Mike Moritz, Sequoia Partner.

"Kenshoo is operating in a space where the need is unbelievably high, focused and diverse all at the same time. This is one of the classic rare cases where sophisticated, well-built, next generation technology can make a life change for companies who are looking to effectively and swiftly handle market changes and optimize their business. These customers want to maintain control and quality assurance, and see proven results when it comes to their online sales and marketing activities" said Nir Cohen, Kenshoo Ltd. CTO and Co-founder.

Kenshoo is known among industry experts for their high-class robust innovative platform, KENSHOO SEARCH. The unique holistic approach to Search Engine Marketing has set Kenshoo apart from the competition, and their focus on Quality Management™ shows their vision and thought leadership in building a true end-to-end SEM platform.

"We are experiencing aggressive and demanding growth with the industry's most strategic partners. This up round of financing was conducted in a short time period and it gives us, our investors, and our partners greater assurance that we will remain a leader going forward and provides us with the ability to surge ahead in new markets and endeavors" said Yoav Izhar-Prato, Kenshoo Ltd. CEO.

"Working with ground breaking and market leading companies such as Omnicom, Zappos, CafePress, Hitwise, TextBooks.com, iREP, LinkShare, and Lastminute.com, we have successfully positioned ourselves to become the market leader of SEM Technology and innovative solutions" added Yoav.

About Kenshoo

Kenshoo (http://www.kenshoo.com) is the provider of KENSHOO SEARCH, the only 3rd generation end-to-end search marketing platform. Built utilizing the Quality Management™ approach, KENSHOO SEARCH enables marketers to optimize every aspect of their campaigns to achieve maximum ROI. Kenshoo's automation and optimization technology is being used today by ad agencies and advertisers on five continents and in dozens of languages. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.

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Contact Information Dina Goldwasser

Kenshoo. Ltd.

http://www.kenshoo.com

+972-3-746-6500

[Via http://www.prweb.com]

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VoxOx Sounds Off: Company Unveils New CEO Blog and Revamped Web Site

VoxOx Sounds Off: Company Unveils New CEO Blog and Revamped Web Site

CEO Bryan Hertz shares personal anecdotes and perspectives on industry trends in his "Take Control Blog"

San Diego, CA (PRWEB) March 3, 2009 -- VoxOx, a service that unifies today's key communication channels -- voice, video, IM, text, social media, e-mail, fax and more -- into a single, intuitive user interface, today announced the launch of its "Take Control Blog," as well as its newly revamped Web site. The blog, authored by Bryan Hertz, CEO of TelCentris, the creator of VoxOx, will enable Hertz to engage in dialogue with consumers and industry luminaries regarding emerging industry trends, recent technology advancements and predictions with respect to "universal communications."

Hertz will draw from personal anecdotes, such as how he successfully manages his communication channels as a busy CEO, husband and father of a three-year-old son. Hertz begins his blog entries with a discussion and examples of the communications overload Millennials and Gen Xers are experiencing today. He will also touch on various communications industry topics and key players, including Google Android and the mobile space, AT&T and other major carriers' VoIP offerings, tips on how to keep consumer communication (including international calls and texting) free, impact of the current economic climate on the communication landscape and much more.

"Never before have consumers been so connected," said Hertz. "In my blog, I want to create an open dialogue with VoxOx users and the industry on managing communication in a constantly evolving wireless and digital landscape. The blog will be interactive, so I'm looking forward to sparking discussions and receiving readers' opinions."

Leveraging his entrepreneurial expertise and his passion as a young CEO, Hertz co-founded TelCentris to bring a new wave of communication capabilities and cost-saving technologies to the market. Young though he may be, Hertz has more than 18 years of experience in technology innovation and software design, operational management as well as research and development.

In addition, VoxOx has unveiled its revamped Web site, with enhancements based on user feedback.VoxOx.com will now provide additional customer support options including a FAQ section, more detailed feature descriptions and an informal blog (besides the Take Control Blog) that is dedicated to keeping users informed about VoxOx service updates and other service-related material.

To subscribe to the Take Control Blog by Bryan Hertz, please use this link: http://ceo.voxox.com/?feed=rss2 or to simply view the blog, please visit http://takecontrol.voxox.com/. Any additional information on VoxOx can be found at www.voxox.com.

About VoxOx

VoxOx is the first ever "Universal Communicator Service" that manages all forms of cross-media communication for consumers. It is the only service that unifies today's key communication channels -- voice, video, Instant Messaging (IM), text, social media, e-mail, and content sharing -- into a single, intuitive interface that gives consumers control of their contacts, conversations and most importantly, their interconnected lifestyles, both now and in the future. It combines the benefits of Internet-telephony solutions, interoperable IMs, Web services and social networking aggregators, and much more at no cost to the user. VoxOx is a consumer service created by TelCentris™ Inc., a new type of telephony company founded by seasoned technology veterans in San Diego, Calif. For more information on TelCentris, please visit www.telcentris.com.

About TelCentris™ Inc.

TelCentris™ is an innovative San Diego-based unified communications and telecommunications provider developing advanced communication solutions and serving the needs of carriers, enterprises and consumers. The founders have a long history in technology, and bring to consumers the lessons learned from massively scalable enterprise data networking, IT and various software fields. TelCentris offers telecom companies, regardless of size, the ability to launch profitable VoIP offerings in a matter of days while minimizing upfront capital expenditures. TelCentris also leverages its Service Delivery Platform to provide hosted IP-PBX solutions for small and medium-sized businesses.

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Contact Information Missy Somers

JHG, PR agency for TelCentris

http://www.voxox.com/home.php

(858)952-7840

[Via http://www.prweb.com]

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CorasWorks Releases Next Generation of CorasWorks Workplace Suite

CorasWorks Releases Next Generation of CorasWorks Workplace Suite

CorasWorks Corporation today released version 10 of the CorasWorks Workplace Suite. The Workplace Suite version 10 enables organizations to design, build and manage applications in SharePoint without the costs and complexity of custom code development.

Reston, VA (PRWEB) March 3, 2009 -- CorasWorks Corporation, a leading provider of software that makes it easier to develop applications on Microsoft SharePoint, today released version 10 of the CorasWorks Workplace Suite. The Workplace Suite is part of the CorasWorks Modular Application Development System, an application development system that has been deployed in more than 1,000 enterprises worldwide and enables organizations to design, build and manage applications in SharePoint without the costs and complexity of custom code development.

"Version 10 of the Workplace Suite is a completely new build and further extends our leadership in delivering the SharePoint community a comprehensive application development platform that enables organizations to gain maximum business value from their SharePoint investments," said Gary Voight, CEO of CorasWorks. "SharePoint continues to be a strong and growing development platform within the enterprise. The CorasWorks Workplace Suite, built on top of Microsoft SharePoint, gives organizations maximum business value at a significantly lower price point than traditional SharePoint implementations using custom development."

CorasWorks Workplace Suite version 10 is a comprehensive modular application development system that enables organizations to more effectively design, build and manage SharePoint environments without having to write custom code. Version 10 is the fourth generation of the system and takes advantage of new AJAX/Web technologies, unleashing end-users and power users to be more productive on the SharePoint platform.

Key features and capabilities of version 10 include:

•    Design Tools - Proven tools such as starter templates, master page wizards and navigation tools enable users to design high-performing, stable and sustainable solutions.

•    "Builder" Wizards - For faster construction and lower operating costs, users will have the ability to build rich Internet applications with mouse clicks instead of custom code.

•    One-Touch Management System - Features like centralized management and configuration, component lock-down, global links and programmatic site updates will significantly reduce the total cost of ownership of SharePoint solutions.

•    End-user Forms - Custom forms and out-of-the-box forms make it easy for users to add and edit data.

•    Business Process - Users can increase their productivity by using end-user actions / automation and workflow capabilities such as event-based triggers, scheduled activities and email notifications.

•    Displays, Dashboards and Reporting - Features such as grids, charts and calendars, data connections and aggregation, and custom reports and views deliver real-time data and increase user adoption by bringing the richness and usability of the Web to SharePoint solutions.

Visit http://www.corasworks.net/workplacesuitev10/ to find out more about version 10 of the Workplace Suite. CorasWorks customers and the broader SharePoint community can also visit the recently launched CorasWorks Community at http://community.corasworks.net for free downloads, white papers, design blueprints, how-to guides, forums, blogs and more.

About CorasWorks:

With more than 1,000 customers and more than 1 million users worldwide, CorasWorks is a leading provider of modular application development software for Microsoft SharePoint. Customers use CorasWorks products to build web-based solutions such as project- and process-oriented solutions and line of business applications. Its modular architecture makes it easy to design, build, and manage an integrated workplace of collaborative business applications, without the time and expense of custom development. For more information and online demos, please visit www.corasworks.net.

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Contact Information Nicole VanScoten

CorasWorks Corporation

http://www.corasworks.net

865-693-6934

[Via http://www.prweb.com]

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Great Lakes Computer Offers 40 Percent Off HP ProLiant & HP c Class Blade Servers to VMware ESX Customers

Great Lakes Computer Offers 40 Percent Off HP ProLiant & HP c Class Blade Servers to VMware ESX Customers

Great Lakes Computer announced today that it will begin offering 40% discounts on HP ProLiant & c Class blade servers to VMware ESX customers.

Grand Rapids, MI -- Great Lakes Computer, a 23 year old global technology reseller, announced today it will begin offering 40% off HP ProLiant servers and HP c-Class blade servers (http://www.glcomp.com/MediaRoom/ReadMore/HP-Servers-and-VMware-Packages.aspx) to aid VMware ESX customers in their virtualization efforts.

Promoting the benefits of VMware's virtualization products, Great Lakes Computer will begin offering 40% off HP blade server models including the BL465, BL460, and BL685, along with HP ProLiant server models DL380G5 & DL385 servers. 50% off promotions are being offered on HP c-Class blade enclosures and HP ProLiant DL580G5 servers.

The HP server virtual machines are optimized with 2 or 4 processors, hefty amounts of memory and a 3yr, 7x24x365 on-site HP warranty. The only requirement to qualify for the 40% discount is to purchase a VMware VI3 license with 3 years of Platinum support.

The HP server promotion (http://www.glcomp.com/mediaroom/ReadMore/HP-Servers-and-VMware-Packages.aspx) is only available through Great Lakes Computer. The packages being offered are discounted at levels usually reserved for only the largest enterprise customers. Any HP server configurations can be customized for incremental charges.

When asked what was behind the HP hardware promotion, a spokesperson for the company was quoted as saying; "We want to promote the Great Lakes Computer brand name on a national level, and bring our aggressive HP server prices and technical capabilities to a broader customer base. In a hard economy, what better way is there to get the word out than by offering what is in our opinion, simply the best packaged VMware and HP ProLiant & blade server promotion in the market?"

Specific details regarding the server promotion are attached. You can also visit Great Lakes Computer Source (http://www.glcomp.com) on the web or by calling 1-800-488-2587.

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Contact Information Marketing Coordinator

Great Lakes Computer Source

http://www.glcomp.com

616-698-1100

[Via http://www.prweb.com]

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AppZero Virtual Application Appliance Speeds Adoption of Cloud Computing

AppZero Virtual Application Appliance Speeds Adoption of Cloud Computing

AppZero (formerly Trigence) is launching today at the DEMO 09 Conference a set of tools for creating Virtual Application Appliances (VAAs). This new approach to provisioning and deploying applications on physical or virtual servers running anywhere, is designed for the cloud environment and for movement of server applications -datacenter to cloud, hosting environment, or cloud to cloud. VAAs package a server application with all of its dependencies, but no operating system component (zero OS).

Palm Desert, Calif. (PRWEB) March 2, 2009 -- AppZero (http://appzero.com) (formerly Trigence) is launching today at the DEMO 09 Conference a set of tools for creating Virtual Application Appliances (VAAs) (http://www.appzero.com/content/what-appzero). This new approach to provisioning and deploying applications on physical or virtual servers running anywhere, is designed for the cloud environment and for movement of server applications -- datacenter to cloud, hosting environment, or cloud to cloud. VAAs package a server application with all of its dependencies, but no operating system component (zero OS). AppZero's first public demonstration of its VAA technology will show a live production application provisioned in seconds to on an Amazon EC2 cloud, and moved in less than one minute to a GoGrid cloud computing environment.

Designed for instant server-based application provisioning and deployment, VAAs enable an application to run wherever the business requires without the burdensome licensing issues that inclusion of an operating system (OS) introduces - VAAs contain zero OS. AppZero VAAs work with mission-critical applications across all tiers: web servers, application servers and database servers. Enterprise middleware from Microsoft, Oracle, IBM and Open Source servers like MySQL as well as in-house developed applications can all be easily transformed into VAAs without changing a single line of code.

Cloud providers, integrators, ISVs and IT professionals find AppZero's wizard-based tools simple to use for creating VAAs and provisioning them on servers at the click of a mouse. This instant provisioning allows scalable resources to be used on a pay-per-use basis, without cloud lock-in.

AppZero software creates, maintains, and administers VAAs. The key enabler of AppZero's VAA toolset is isolation and encapsulation technology created at Trigence, an early developer of multi-platform datacenter virtualization technology. Under its new name, AppZero, the company is focused on extending the proven concept of virtual appliances to server applications (http://www.appzero.com/content/products-overview). AppZero is led by CEO Greg O'Connor (http://www.appzero.com/content/appzero-leadership), who was previously the founder of Sonic Software (acquired by Progress Software NASDAQ: PRGS) and pioneer of the Enterprise Service Bus, the foundation of Service-Oriented Architecture.

"Virtual environments are great for provisioning virtual machines, and there are plenty of tools for virtualizing desktop applications, but server applications face a different set of challenges," said O'Connor. "AppZero's VAA approach is designed to deliver cloud-grade virtualization of server applications. The complete absence of any OS component in our VAAs makes it easy for enterprises, cloud and solution providers to provision server applications in what amounts to zero time."

According to Chris Shipley, Executive Producer, DEMO Conferences, "As developers and IT organizations embrace cloud computing (http://www.appzero.com/content/cloud), new platforms are required to enable server-based applications to be provisioned and managed in the cloud. Based on virtualization and encapsulation technology originally developed by Trigence, AppZero is just that platform, providing for quick migration of server apps in support of the virtual enterprise. Even conservative projections for cloud computing market growth suggest that this company will be a winner in this emerging segment."

Extending Virtualization, Configuration Management and Provisioning:

AppZero VAAs encapsulate applications at a level above the operating system, turning server applications into discrete objects that run protected from other applications and the underlying operating systems. In a virtual environment such as VMware, Xen and Microsoft Hyper-V, AppZero drives higher server consolidation ratios by provisioning applications to virtual machines (VM) with almost no overhead. VAAs significantly reduces VM sprawl and dramatically speeds the time to get an application up and running. AppZero VAAs also simplify the use of existing configuration and server provisioning solutions, such as HP-Opsware and BMC's Bladelogic, allowing these systems to manage server applications as discrete objects.

Server Application Migration, Disaster Recovery, Mobility

Marijan Lesko, president of MontrealNetQuest, provides managed IT services to small and medium businesses, with a focus on the real estate market, where cost-effective solutions are critical in the current economy. "We see two important uses for AppZero Virtual Application Appliances among our customer base," said Lesko. "The first is migration-related -- virtualizing older applications that our customers depend on so they can be moved quickly to run on new hardware, without having to go through days of lengthy re-installation. The second is providing disaster recovery and back-up for these server applications so they can run anywhere, allowing us to update images every few days or even hours."

    

AppZero's VAA toolset runs on Windows, Solaris and Linux and includes three tools: the AppZero Creator for building a VAA; the AppZero Director, a run time system; and AppZero Administrator for administering a VAA. AppZero has made available a library of single-click server based VAAs for free download (http://vaa.appzero.com) at vaa.appzero.com. The VAA toolset is available immediately via the website and is priced from $500 per VAA.

The AppZero DEMO 09 presentation is Tues., Mar. 3 at 10:00 a.m. PST; AppZero is at Pavilion station #5.

About AppZero

AppZero (formerly Trigence) develops software to create, control and maintain Virtual Application Appliances (VAAs). VAAs are server-side application appliances that contain zero OS and make provisioning of applications as services almost instantaneous: across a network on any server (physical or virtual), in the datacenter, hosted, or in the cloud. For more information, visit www.appzero.com.

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Contact Information BETSY KOSHEFF

AppZero

http://www.appzero.com

413-717-1410

[Via http://www.prweb.com]

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Inter-RTO Trading Automation Solution leads to Patent Application

Inter-RTO Trading Automation Solution leads to Patent Application

Open Access Technology International, Inc. (http://www.oati.com/) (OATI) announces the successful patent application for the technology underlying OATI webAgent's Inter-RTO power trading capabilities.

Minneapolis, MN (PRWEB) February 27, 2009 -- Open Access Technology International, Inc. (www.oati.com) (OATI) announces the successful patent application for the technology underlying OATI webAgent's Inter-RTO power trading capabilities. The webAgent suite of products enables OATI customers to instantly identify trading opportunities between the North American ISOs and RTOs. Using the Patent Pending technology, the OATI webAgent solution completely automates the inter-market transactions in order to capture these opportunities in real-time. OATI webAgent is fully integrated with webTrader, OATI's front-to-back Energy Trading and Risk Management (ETRM) System.

"To date, truly successful implementations of inter-market trading strategies have remained elusive due to the daunting complexity and ever-present risk associated with these types of transactions," said Salah Khuhro, OATI's Regional Sales Manager. "The sheer number of interrelated steps combined with the marked differences in rules between each market, requires entities to commit significant time and money while achieving sub-optimal results. Working with a variety of OATI customers including Investment Banks, Hedge Funds and Power Marketers, we have developed a solution that completely alters the landscape and takes our customers to the next level in Power Trading."

OATI (www.oati.com) is the pioneer of Software as a Service (SaaS) based, Energy Trading and Risk Management (ETRM), Transmission Scheduling, Congestion Management, Settlement and Compliance systems for the electric and gas industry. OATI webTrader, webTrans, and webTag product lines provide the tools for generation, trading, and transmission companies for seamless participation across energy markets and multiple commodities. OATI was formed in 1995 and has experienced steady growth to the present and is the leading SaaS Provider in the North American energy industry. OATI serves in excess of 650 client companies in the electricity and gas industries in North America. OATI is headquartered in Minneapolis, Minnesota.

For additional information regarding this news release please contact sales(at)oati(dot)net.

For more information contact:

Jerry Dempsey, Vice President

Open Access Technology International, Inc.

763.201.2000

# # #

Contact Information Jerry Dempsey

Open Access Technology International

http://www.oati.com

763-201-2000

[Via http://www.prweb.com]

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